Setup & measurement

Start with a
stronger foundation.

Commission the technical work your team needs, from analytics and tagging to a defined campaign setup. Every engagement has an agreed scope.

Talk about setup & measurement
Built for the work ahead.

Human expertise, clearly scoped.

Google AnalyticsGoogle Tag Manager

Measurement planning

Define events, conversions, reporting needs, and the responsibilities of marketing and technical teams.

Analytics & tagging

Your team can configure GA and GTM independently. Our team can deliver setup as an additional paid service.

Clear delivery boundaries

Agree on implementation tasks, access requirements, deliverables, and acceptance criteria before work begins.

Agree it before we start

No blurred lines.

A useful partnership starts with clear expectations.

Your objective

The outcome, platform, market, and business context behind the request.

Our scope

The access or delivery work included, with separate pricing for additional tasks.

Your team’s role

The approvals, access, assets, and technical inputs needed from you.

The next step

An agreed proposal and onboarding plan before work begins.

Practical answers

Before your next move.

What technical work can we discuss?
Analytics, tagging, event definitions, reporting requirements, and defined campaign setup tasks. The proposal specifies deliverables and acceptance criteria.
Is implementation included in standard support?
No. Configuration and implementation are separately scoped paid services.
Can our team configure Google Analytics and GTM?
Yes. Your team may configure them independently and commission only the additional work it needs.
What access will you need?
This depends on the agreed tasks. Identify account, container, website, and development owners before implementation; never send passwords in the inquiry form.
How do we agree what is complete?
Define deliverables, test cases, approval owners, and acceptance criteria before work starts.
Can you work with our developers?
Include your technical team in scoping so dependencies, access, publishing permissions, and responsibilities are clear.
Are service fees part of the media budget?
No. Media spend, service fees, and agreed additional work are separate. Your proposal confirms the applicable amounts.
What happens after we discuss the brief?
We clarify platform fit, responsibilities, commercial terms, and onboarding requirements. Work starts against an agreed scope and agreement.
Explore your media mix

Advertising, connected.

Illustrative creative collaboration
A new direction starts here.
Your next move

Let’s move your
advertising forward.

Tell us where you want to go. We’ll help you work through the platforms, setup, and terms to get started.

Talk to our team