Start with the growth objective
Bring your app, target markets, event definitions, and acquisition goals into the brief.
Moloco
Give app growth
room to move.
Explore Moloco access for your mobile acquisition plans. We clarify onboarding, measurement requirements, and the terms of working together.
Discuss MolocoView commercial terms
Mobile acquisition
Platform stories
Public platform case studies
WORKING MODELAccess + agreed services
SERVICE FEEFrom 6% + 1.2% payment fee
MEDIA BUDGETFrom $100,000 / month
A campaign takes shape.
From possibility to a practical plan.
Mobile acquisitionApp campaignsMeasurement inputs
Check measurement readiness
Confirm the required measurement connections and signal availability before activating campaigns.
Define ownership early
Agree on who runs campaigns, who implements tracking, and what support is included.
The context matters.
From first impression to the next session.
App businesses and mobile growth teams ready to align acquisition activity with a defined measurement setup.
01
Mobile acquisition
02
App campaigns
03
Measurement inputs
The commercial picture
Know the terms.
Then make your move.
Media spend, service fees, and additional work are separate parts of the agreement.
Service feeFrom 6% + 1.2% payment fee
Plus a 1.2% payment fee
Monthly minimum$100,000
Payment fee1.2%
Budget requirementsFrom $100,000 / month
Additional setup or servicesSeparately scoped
Get the terms for your planKeep the plan connected
Other platforms to explore.
Practical answers
Before your next move.
What should an app acquisition brief include?
Share the app, target markets, acquisition goals, event definitions and measurement integrations. These inputs help define the access and onboarding requirements.
Should we define the target event before launch?
Yes. Specify the actions that represent value to your business and how they are measured. Required signals and connections are confirmed before activation.
Can we use our existing measurement setup?
Describe the current measurement partner, events and integrations. Compatibility and required connections need to be reviewed for the proposed setup; they are not assumed.
Who is responsible for campaign operation?
We agree on campaign ownership before activation. Specify whether your growth team will manage activity and which additional tasks you want to commission.
Who implements tracking connections?
Identify the technical owner during onboarding. Any implementation by our team is separately scoped and priced rather than automatically included in access.
How are the budget and fees determined?
The service fee starts at 6%, plus a 1.2% payment fee. The minimum media budget is $100,000 per month.
What needs to be checked before activation?
Confirm access, measurement connections, signal availability, funding and campaign responsibilities. Required technical inputs should be ready before activity begins.
How should we evaluate the acquisition test?
Define the business objective, relevant events and reporting requirements in advance. Access does not guarantee acquisition costs or user value.
Explore your media mix
Advertising, connected.
A new direction starts here.Your next move
Let’s move your
advertising forward.
Tell us where you want to go. We’ll help you work through the platforms, setup, and terms to get started.
Talk to our team