Bring vertical, mobile-first creative and a clear next action. The selected formats and creative requirements are confirmed before launch.
Can the campaign lead to a website or an app?
Include the intended website or app destination in your brief. Supported destinations and the relevant campaign requirements need to be reviewed before activation.
Is creative production included with account access?
No, not automatically. Creative production and campaign services are separately scoped; provide your available materials and any production gaps.
What tracking information do you need?
Describe the desired website or app action, current measurement setup and technical owner. Any implementation work is scoped separately.
What are the monthly minimum and fee?
The test media budget starts at $10,000 per month, followed by $50,000 per month. The fee starts at 10% of media spend.
Can our team keep campaign control?
Agree on the campaign operating model before launch. Specify who manages activity, approves creative and handles technical changes.
What is checked before a campaign goes live?
Account eligibility, markets, creative requirements, destination, tracking and commercial terms need to be confirmed for the agreed campaign plan.
How should Snapchat fit beside our other social channels?
Define its intended audience, objective and mobile creative approach rather than simply duplicating another channel. Include measurement and reporting requirements in the brief.