Start with audience interests, community context, a clear offer and the intended destination. Include your monthly spend and the campaign objective.
Can we request a particular community context?
Describe the communities or interests relevant to your offer. Available targeting and placement requirements must be confirmed; access does not guarantee a specific community placement.
Can we reuse creative from another social platform?
Bring existing assets for the planning conversation, but assess whether the message fits the intended community context and destination. Additional creative work is separately scoped.
Who runs Reddit campaigns?
The operating model is agreed separately from platform access. Specify who will manage campaigns, approve creative and own measurement.
How much should we budget for a test?
The test media budget starts at $10,000 per month, followed by $50,000 per month. The fee starts at 10% of media spend.
What should the destination be ready to do?
Identify the action you want visitors to take and how it will be measured. Destination eligibility and technical requirements are reviewed before launch.
What account details must be confirmed?
Confirm business eligibility, permissions, funding and campaign ownership during onboarding. Do not assume an existing account structure will transfer unchanged.
Does standard support cover ongoing creative changes?
Standard support is included. Creative and campaign delivery work is separately agreed, including responsibilities and additional fees.