Amazon Ads

Put your brand
in the shopping journey.

Explore Amazon advertising with a setup built around your business and media goals. Confirm product eligibility, account access, and commercial terms before launch.

Discuss AmazonView commercial terms
Shopping audiences
Platform stories

Public platform case studies

WORKING MODELAccess + agreed services
SERVICE FEEFrom 10%
MEDIA BUDGET$10,000 / month to test
A campaign takes shape.

From possibility to a practical plan.

Shopping audiencesBrand discoveryMedia planning

Start with the right advertising product

Amazon has different advertising options. We confirm the relevant product and account requirements in your proposal.

Connect the offer to the audience

Bring a clear product story, destination, and campaign objective into the planning conversation.

Plan the monthly investment

Test with $10,000 per month in media spend, then plan for a $50,000 ongoing monthly minimum. Fees start at 10%, in addition to media spend.

The context matters.

One brief. The right media mix.

Brands and agencies looking to add Amazon advertising to an established media plan.

01

Shopping audiences

02

Brand discovery

03

Media planning

The commercial picture

Know the terms.
Then make your move.

Media spend, service fees, and additional work are separate parts of the agreement.

Service feeFrom 10%

Percentage of media spend

Monthly test budget$10,000
Ongoing monthly minimum$50,000
Service feeAdditional to media budget
Budget requirements$10,000 / month to test
Additional setup or servicesSeparately scoped
Get the terms for your plan
Practical answers

Before your next move.

Which Amazon advertising product does the service cover?
The relevant product is confirmed in your proposal. Describe your business, markets and campaign objective rather than assuming that every Amazon advertising option is included.
Do you need to review our business eligibility?
Yes. Product eligibility and account requirements are confirmed before launch. Share the business model, advertised offer and intended destination.
What budget is required for a test?
Plan at least $10,000 per month in advertising spend for the test, followed by a $50,000 ongoing monthly minimum. Test duration is agreed separately.
How is the service fee calculated?
The published fee starts at 10% of media spend and is additional to the advertising budget. The final rate and any additional work are confirmed in the proposal.
What destination should we include in the brief?
Provide the actual product or business destination you want to advertise. Its suitability is reviewed together with the selected Amazon advertising product and market.
Who will run the campaigns?
Campaign ownership and the agreed services are defined before launch. Platform access does not automatically include creative production or full campaign delivery.
How should Amazon fit into our existing media plan?
Bring the objective, audience, product story and other active channels into the discussion. Define Amazon’s intended role and measurement requirements before committing spend.
Is additional setup included in the percentage fee?
Standard support is included. Setup, implementation and additional campaign work are separately scoped and priced; check the complete proposal for your engagement.
Explore your media mix

Advertising, connected.

Illustrative creative collaboration
A new direction starts here.
Your next move

Let’s move your
advertising forward.

Tell us where you want to go. We’ll help you work through the platforms, setup, and terms to get started.

Talk to our team