How should we brief Microsoft Advertising alongside Google Ads?
Share the existing search activity, target markets and the role you want the additional channel to play. Account access and commercial arrangements are defined for Microsoft separately.
Can we discuss search and audience campaigns together?
Yes. Identify both requirements in the brief so account access, markets and measurement can be reviewed against the intended campaign plan.
What account details are needed?
Describe your account structure, geographic requirements, permissions and operational owners. Access arrangements are confirmed before onboarding proceeds.
Can our search team run the activity?
Agree on campaign ownership in the proposal. Access and standard support are the core service; any additional campaign work has a separate scope.
What are the fee and minimum budget?
The service fee starts at 3% of media spend. The minimum advertising budget is $10,000 per month. Final terms are agreed before activation.
When should we define conversion tracking?
Include the conversions and reporting requirements during onboarding. Identify the technical owner and scope any configuration work before launch.
How are funding arrangements established?
Funding, fees, access and permissions are agreed for the proposed account setup. The service does not imply an unconfirmed credit or payment arrangement.
Is implementation included in support?
Standard support is included. Conversion configuration and other technical or campaign work are optional services with a separately agreed price.