Platform stories

Public platform case studies

WORKING MODELAccount access + optional services
SERVICE FEE2–6%
MEDIA BUDGETTiered by monthly media spend
The commercial picture

Know the terms.
Then make your move.

Media spend, service fees, and additional work are separate parts of the agreement.

Service fee2–6%

Percentage of monthly media spend

Under $250,0006%
$250,000 to under $500,0005%
$500,000 to under $750,0004%
$750,000 to under $1 million3%
$1 million and above2%
Budget requirementsTiered by monthly media spend
Additional setup or servicesSeparately scoped
Get the terms for your plan
Practical answers

Before your next move.

Does account access include campaign management?
No, not automatically. We agree on account access, commercial terms and support. Additional campaign or technical work needs a separate scope.
Can the proposal cover several accounts or markets?
List the required accounts, markets and their operational owners. The proposed structure, permissions and commercial terms are confirmed against those requirements.
Which campaign types should we mention?
Include your planned search, video, display or app activity and the intended destinations. Applicable requirements are reviewed before activation.
Is there a fixed minimum or published commission?
The commission is based on monthly media spend: 6% below $250,000; 5% from $250,000 to below $500,000; 4% from $500,000 to below $750,000; 3% from $750,000 to below $1 million; 2% from $1 million. Each boundary starts the next tier.
How do we agree on funding and fees?
The proposal separates media funding, service fees and additional work. Review those items and the responsibilities before activating the account.
Who prepares conversion tracking?
Identify the current conversion setup and technical owner in your brief. Any configuration work you want us to undertake is priced separately.
Can our agency remain responsible for client campaigns?
Bring your client and account structure into onboarding. Campaign ownership, permissions and any additional help are agreed before work begins.
When should we discuss SA360 as well?
If you also need a dedicated environment for managing search accounts, include that requirement in the conversation. SA360 access is scoped separately from Google Ads account access.
Explore your media mix

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Illustrative creative collaboration
A new direction starts here.
Your next move

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advertising forward.

Tell us where you want to go. We’ll help you work through the platforms, setup, and terms to get started.

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