Define the campaign brief
Share your app, markets, audience goals, and the events that will determine campaign value.
Smadex
Take your app
to its next audience.
Discuss Smadex access and the setup needed for your mobile advertising plan. Keep commercial terms, measurement, and campaign responsibilities clear.
Discuss SmadexView commercial terms
Mobile advertising
Platform stories
Public platform case studies
WORKING MODELAccess + agreed services
SERVICE FEEFrom 5% + 1.2% payment fee
MEDIA BUDGETFrom $100,000 / month
A campaign takes shape.
From possibility to a practical plan.
Mobile advertisingProgrammatic buyingApp growth
Prepare the measurement layer
Confirm integrations and permissions with your technical team before launch.
Agree on the operating model
Set out access, funding, support, and additional services in the proposal.
The context matters.
From first impression to the next session.
Mobile advertisers and agencies evaluating programmatic acquisition with a clear testing and measurement plan.
01
Mobile advertising
02
Programmatic buying
03
App growth
The commercial picture
Know the terms.
Then make your move.
Media spend, service fees, and additional work are separate parts of the agreement.
Service feeFrom 5% + 1.2% payment fee
Plus a 1.2% payment fee
Monthly minimum$100,000
Payment fee1.2%
Budget requirementsFrom $100,000 / month
Additional setup or servicesSeparately scoped
Get the terms for your planKeep the plan connected
Other platforms to explore.
Practical answers
Before your next move.
What information is needed for a mobile programmatic plan?
Bring the app, campaign markets, audience goals, optimization events and expected monthly spend. Include the readiness of your technical integrations.
Can we keep our existing acquisition team?
Campaign responsibilities are agreed in the proposal. Define the tasks your team will retain and any additional delivery capacity you need.
How do we define a meaningful optimization event?
Describe the action that represents value for your app and how it is measured. Event requirements and signal readiness are reviewed before launch.
Can the current measurement integration be reused?
Provide the existing integration and permission details for review. Required connections must be confirmed with the technical team before launch.
Is there a published fixed budget threshold?
The minimum media budget is $100,000 per month. The service fee starts at 5%, plus a 1.2% payment fee.
How are funding and account responsibilities documented?
The proposal defines access, funding, support and additional services. Agree on operational owners and permissions before activation.
Does support include integration work?
Standard support is included. Technical integration and other implementation tasks are paid separately when commissioned.
What should we agree before a campaign test?
Define the audience hypothesis, markets, events, budget and reporting responsibilities. The service scope does not guarantee a particular acquisition result.
Explore your media mix
Advertising, connected.
A new direction starts here.Your next move
Let’s move your
advertising forward.
Tell us where you want to go. We’ll help you work through the platforms, setup, and terms to get started.
Talk to our team