Platform stories

Public platform case studies

WORKING MODELPlatform access + optional setup
SERVICE FEEOn request
MEDIA BUDGETPlatform fee agreed in the contract
The commercial picture

Know the terms.
Then make your move.

Media spend, service fees, and additional work are separate parts of the agreement.

Service feeOn request

Platform fee

Budget requirementsPlatform fee agreed in the contract
Additional setup or servicesSeparately scoped
Get the terms for your plan
Practical answers

Before your next move.

How is this different from simply opening a Google Ads account?
This service concerns SA360 access and agreed search account connections. Google Ads account access is a separate offering; identify the management environment and accounts your team needs.
Can our search team manage the platform?
Yes. Your team manages the platform. Configuration and other implementation work can be commissioned as additional paid services.
What account information should we bring?
List the search accounts, engines, markets and campaign scale. Include required permissions and the people responsible for approving connections.
Can you confirm all our existing account connections?
Share the account list before committing. Supported connections and access requirements must be confirmed for the proposed setup rather than assumed from the platform name.
What determines the commercial terms?
Terms are provided on request based on accounts, campaign scale and connection requirements. The proposal identifies the service scope and any additional implementation fees.
Should measurement be ready before connection?
Identify the conversion inputs, reporting requirements and technical owners before implementation. Any changes needed to the measurement setup should be included in the scope.
Can an agency define separate client responsibilities?
Bring the account and client structure into the discussion. Permissions, funding and operational responsibilities are agreed before onboarding.
Is reporting implementation included in access?
Access does not automatically include technical implementation. Define any reporting configuration or integration work separately; standard support remains included.
Explore your media mix

Advertising, connected.

Illustrative creative collaboration
A new direction starts here.
Your next move

Let’s move your
advertising forward.

Tell us where you want to go. We’ll help you work through the platforms, setup, and terms to get started.

Talk to our team