Write for a listening audience
Create a concise message that makes sense when people are listening, with an appropriate companion asset where available.
Spotify Ads
Be heard
in the right moment.
Add audio to your media plan. Discuss Spotify advertising access, campaign requirements, and clear monthly budget and fee arrangements.
Discuss SpotifyView commercial terms
Audio
Platform stories
Public platform case studies
WORKING MODELAccess + agreed services
SERVICE FEEFrom 10%
MEDIA BUDGET$10,000 / month to test
A campaign takes shape.
From possibility to a practical plan.
AudioCompanion creativeListening moments
Fit audio into the wider plan
Clarify the audience, market, objective, and how the channel will be assessed alongside your other activity.
Make the investment explicit
Start with a $10,000 monthly test media budget. The ongoing minimum is $50,000 per month. Service fees start at 10% and are additional.
The context matters.
Give your message a place in the day.
Brands and agencies looking to add a planned audio component to a broader advertising strategy.
01
Audio
02
Companion creative
03
Listening moments
The commercial picture
Know the terms.
Then make your move.
Media spend, service fees, and additional work are separate parts of the agreement.
Service feeFrom 10%
Percentage of media spend
Monthly test budget$10,000
Ongoing monthly minimum$50,000
Service feeAdditional to media budget
Budget requirements$10,000 / month to test
Additional setup or servicesSeparately scoped
Get the terms for your planKeep the plan connected
Other platforms to explore.
Practical answers
Before your next move.
What is the minimum monthly audio budget?
The test media minimum is $10,000 per month. After the test, the ongoing minimum is $50,000 per month. The test duration is agreed separately.
Is the service fee included in those amounts?
No. The fee starts at 10% of media spend and is payable in addition to the advertising budget. Final terms are confirmed in the proposal.
What audio materials should we bring?
Share the audio creative, intended audience, message and next action. Include any companion assets; applicable requirements are confirmed for the campaign plan.
Can we use a visual companion alongside the audio?
Include that requirement and any available assets in your brief. Companion creative is considered where available for the agreed campaign setup.
Does access include audio production?
No, not automatically. Production and additional delivery work are separately scoped and priced. Specify what is ready and what still needs to be created.
Who will manage the Spotify campaign?
The campaign operating model and responsibilities are agreed before launch. Identify the campaign owner, creative approver and any additional services required.
How should we define audio’s role in our media plan?
Specify the audience, market and objective, then agree on how audio will be assessed alongside other activity. Do not assume it serves the same purpose as search or display.
What reporting should we agree before launch?
Define the questions the campaign needs to answer and the reporting responsibilities. Any additional technical or reporting work should be included in the agreed scope.
Explore your media mix
Advertising, connected.
A new direction starts here.Your next move
Let’s move your
advertising forward.
Tell us where you want to go. We’ll help you work through the platforms, setup, and terms to get started.
Talk to our team