Define what needs to be served
Map formats, volumes, and trafficking requirements before pricing the setup.
Campaign Manager 360
A clearer view
of every campaign.
Build a more consistent ad serving and measurement setup. Discuss CM360 access and the impression, tracking, and format requirements of your campaigns.
Discuss CM360View commercial terms
Ad serving
Platform stories
Public platform case studies
WORKING MODELAccess + optional implementation
SERVICE FEEPer impression or click
MEDIA BUDGETBased on format and volume
A campaign takes shape.
From possibility to a practical plan.
Ad servingTrackingReporting
Connect the measurement pieces
Agree on tracking requirements and how campaign data should support the wider reporting workflow.
Know what is included
Your proposal sets out applicable usage parameters and any separately scoped technical work.
The context matters.
One brief. The right media mix.
Advertisers and agencies that need a defined ad serving and measurement layer across a larger media plan.
01
Ad serving
02
Tracking
03
Reporting
The commercial picture
Know the terms.
Then make your move.
Media spend, service fees, and additional work are separate parts of the agreement.
Service feePer impression or click
Rate and billing model agreed in the contract
Budget requirementsBased on format and volume
Additional setup or servicesSeparately scoped
Get the terms for your planKeep the plan connected
Other platforms to explore.
Practical answers
Before your next move.
Is CM360 access the same as buying advertising inventory?
This offering covers ad serving, tracking and reporting within agreed usage parameters. Advertising buying requirements should be discussed separately as part of the wider media plan.
What volumes are needed for a quote?
Provide expected impressions, clicks and tracking volumes, together with creative formats and serving requirements. Pricing is quoted for the agreed usage.
Why do creative formats matter to the proposal?
Formats and serving requirements are part of the usage definition. Provide the planned mix so the proposal covers the intended setup rather than a generic volume estimate.
Who handles trafficking and technical configuration?
Responsibility is agreed before activation. Access does not automatically include trafficking or implementation; include the work you want our team to handle in the brief.
Can we discuss CM360 alongside DV360?
Yes. Describe the buying, serving and measurement requirements together. Access arrangements and any implementation work are defined for each part of the setup.
What should we prepare for tracking?
Bring the actions to measure, expected tracking volumes, existing analytics and technical contacts. Agree on how campaign data should feed the reporting workflow.
Is there a published flat service fee?
No fixed rate is published here. Request a proposal based on impressions, clicks, tracking, formats and the agreed work scope.
What happens if our expected usage changes?
Raise the revised volumes or formats before expanding the scope. The applicable usage parameters and commercial terms need to be confirmed in the agreement.
Explore your media mix
Advertising, connected.
A new direction starts here.Your next move
Let’s move your
advertising forward.
Tell us where you want to go. We’ll help you work through the platforms, setup, and terms to get started.
Talk to our team